The Authenticity Project

We are thrilled to have been a part of the marketing campaign for the paperback release of The Authenticity Project by Clare Pooley.

During the week of publication we recruited a group of Bookstagrammers to take part in a joint read-a-long together. Each day they read a number of chapters and were then posting their responses to questions or prompts that we sent them in advance.

The social assets were shared widely and we hosted a lively and fun discussion within our own Instagram group. As the campaign went on, further Bookstagrammers requested to join in, ensuring we got even further coverage for the book.

Upon its release, the book became a Top 20 paperback bestseller for Clare Pooley and Transworld.



The Authenticity Project by Clare Pooley
Paperback release 18th February 2021
Bookstagram Read-a-long package

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