Following an intensive pre-order social campaign, Dr Alex George’s Live Well Every Day rocketed to the no.1 spot of the paperback non-fiction charts! Working alongside our friends at Octopus, we planned and implemented a social media campaign for the book, including an Instagram read-a-long during publication week and also working with Dr Alex himself on key messages to put out through his own social media channels.
The campaign ran through Facebook and Instagram with optimised imagery and messaging throughout.
Live Well Every Day by Dr Alex George
Published 13th May 2021
Octopus
Social media campaign planning and implementation, paid social and Instagram read-a-long an