We were thrilled to work with our friends from Michael Joseph on the Kindle Monthly Deal campaign for Jojo Moyes’ Still Me – securing a Kindle No. 1!
We ran a month-long social media campaign, directing readers and traffic to Amazon. At the same time we were tracking the Amazon sales rank on the hour, every hour, enabling us and the Michael Joseph to measure the effect of not only our own ads but also any other activity that they were running at the same time. It allowed us to see how traffic and ads affected the Amazon Sales rank, finding key moments to adjust the spends of the campaign accordingly.
Still Me by Jojo Moyes
Kindle Monthly Deal April 2021
Social media campaign and Amazon Sales Rank tracking