After storming into the top ten with the paperback it was more great news for Karin Slaughter! We worked with our friends at HarperCollins on the ebook campaign for Karin Slaughter’s The Silent Wife – hitting no. 1 in the Amazon charts!
We ran a targeted social campaign for the ebook, directing readers to Amazon. Running a variety of imagery and context, the campaign was optimised throughout the month, using the available to tweak copy and audiences before ending with the winning formula.
The Silent Wife by Karin Slaughter
Kindle Monthly Deal May 2021
HarperCollins
Social media campaign