Category: Marketing

After storming into the top ten with the paperback it was more great news for Karin Slaughter! We worked with our friends at HarperCollins on the ebook campaign for Karin Slaughter’s The Silent Wife – hitting no. 1 in the Amazon charts!

We ran a targeted social campaign for the ebook, directing readers to Amazon. Running a variety of imagery and context, the campaign was optimised throughout the month, using the available to tweak copy and audiences before ending with the winning formula.

The Silent Wife by Karin Slaughter
Kindle Monthly Deal May 2021
HarperCollins
Social media campaign

We were thrilled to work with our friends from Michael Joseph on the Kindle Monthly Deal campaign for Jojo Moyes’ Still Me – securing a Kindle No. 1!

We ran a month-long social media campaign, directing readers and traffic to Amazon. At the same time we were tracking the Amazon sales rank on the hour, every hour, enabling us and the Michael Joseph to measure the effect of not only our own ads but also any other activity that they were running at the same time. It allowed us to see how traffic and ads affected the Amazon Sales rank, finding key moments to adjust the spends of the campaign accordingly.

Still Me by Jojo Moyes
Kindle Monthly Deal April 2021
Michael Joseph
Social media campaign and Amazon Sales Rank tracking

Some fantastic news as the paperback of The Silent Wife by Karin Slaughter has entered the top 10 paperback charts! We’ve been working with our friends at HarperCollins on Karin’s titles with paid social campaigns and it’s great to see the book break into the charts!

The Silent Wife by Karin Slaughter
Paperback launch
HarperCollins
Social media campaign

We are thrilled to have been a part of the marketing campaign for the paperback release of The Authenticity Project by Clare Pooley.

During the week of publication we recruited a group of Bookstagrammers to take part in a joint read-a-long together. Each day they read a number of chapters and were then posting their responses to questions or prompts that we sent them in advance.

The social assets were shared widely and we hosted a lively and fun discussion within our own Instagram group. As the campaign went on, further Bookstagrammers requested to join in, ensuring we got even further coverage for the book.

Upon its release, the book became a Top 20 paperback bestseller for Clare Pooley and Transworld.

The Authenticity Project by Clare Pooley
Paperback release 18th February 2021
Transworld
Bookstagram Read-a-long package

We’re thrilled to announce that we now have two different newsletters sent out weekly containing all our latest campaign news as well as marketing trends, important updates you need to know about social media campaigns and more!

For publishers, authors and marketers we have our regular Friday afternoon email including one important thing you need to know each week, a marketing campaign that has caught our eye, some quick links to news that occurred throughout the week plus a few updates from us. You are also guaranteed a picture of our cat Ziggy looking adorable. Sign up here.

For Instagrammers and bloggers we also have a fortnightly email with news on all our latest social campaigns, an Instagrammer Q&A and more. Sign up here.

Both are free to sign-up to now.

Welcome to 2021!

We’re excited to be starting the new year with a whole new set of services for publishers and authors. We are now opening up to clients for digital marketing, social media management and consultancy in all areas of publishing. From running your Facebook ad campaigns to looking after your Amazon Advertising to offering advice on how to recruit new readers to your newsletter, we can help!

So do have a browse of the services we now offer and do feel free to get in touch!

Rob