FAQs

Meta reviews every ad (usually within minutes to 24 hours) against its advertising policies before it goes live. Common reasons for rejection include restricted content claims, misleading pricing/offers, poor grammar or excessive punctuation/caps, low-quality landing pages, or using text that implies personal attributes about the viewer (e.g. "are you struggling with...").

Yes, most rejections have an appeal option directly in Ads Manager. Many are resolved automatically or quickly, especially where the rejection was a false positive (Meta's automated review isn't perfect). Repeated or unsuccessful appeals can occasionally affect the ad account's standing, so it's worth only appealing when we're confident the ad genuinely complies.

Yes. Meta requires ads about social issues, elections, or politics to go through a separate authorisation process, including identity verification and a "Paid for by" disclaimer on the ad itself. This is a strict, actively-enforced category, and Meta's own classification can be broader than expected. An ad can be flagged as "political" even if that wasn't the intent, particularly around sensitive social themes. For book marketing, this occasionally catches campaigns for books dealing with political or social issues content.

Meta can restrict an ad account's ability to run ads if it detects repeated policy violations, suspicious activity, or unresolved billing issues. Restrictions can range from limited spending to a full ban, and appeals aren't always successful. Once an appeal is exhausted, the only route forward is a new ad account.