Marketing For Publishers

We offer the following marketing services for publishers:

Facebook and Instagram Advertising

We will work with you to meet your campaign KPIs, setting up best-in-class ad targeting based on your consumer insight, Facebook pixel data, retargeting and lookalike audiences.

We will optimise ad performance throughout the run and produce an end-of-campaign report with a deep-dive into your results as well as recommendations for future ads.

Amazon Tracking

We offer a unique, tailored service for publishers who wish to track the sales rank and performance of their titles.

We can track your book on an hourly basis, logging its Amazon sales ranking and give advice on when to boost the spend of your ad campaigns to ensure as high a chart position as possible.

Twitter Advertising

Join in with the conversation and promote your titles to an engaged and active audience on Twitter.

We’ll help you build custom audiences to retarget for more effective conversion to purchase, as well as monitoring and optimising ads throughout and producing an EOC report with guidance for future campaigns.

BookBub Advertising

With an estimated 15m subscribers worldwide, BookBub is the perfect place to reach engaged and value-savvy new readers with price promoted titles. We can help you to use Bookbub promotions to test advertising copy, straplines or even cover designs, with a full end of campaign report.

Google and YouTube Advertising

Run display and video advertising across Google and YouTube with one of our managed campaigns.

Pinterest Advertising

Perfect for non-fiction titles such as cookery, travel or lifestyle, reach new audiences and readers with one of our managed Pinterest campaigns.

Advertising campaigns for the US

Are you a UK publisher publishing into the US? We manage and run your Facebook advertising campaigns with added pixel conversions, audience creation and affiliate tracking.

Facebook Advertising training for your teams

Whether it is a Facebook advertising refresher or advanced skills with pixels, retargeting and custom audiences, we offer training to teams on taking their social media advertising campaigns to the next level.

Instagram Read-a-longs

We can curate and manage Instagram read-a-longs for your titles. We can manage the campaign from start to finish, including carefully selecting and contacting the influencers taking part to creating the prompts and social media assets.

Full campaign planning

We can plan and manage full marketing campaigns from start to finish, working with you on the initial planning and insights, internal reporting, author liaison, running paid and organic social elements and working with any external partners.