How can you help mankind when they won’t help themselves? Welcome to Heaven Inc. Meet God, CEO of Heaven Inc. Its mantra? “We’ve got Earth covered”. Unless of course someone is away from their desk. But these days, God is kind of disillusioned. He knows he should be keeping an eye on genocides and stuff, but he’d rather watch the church channels on cable. And his first priority in terms of wielding his power is to get Lynyrd Skynyrd back together…
What In God’s Name is the second novel from the youngest ever writer to be hired by Saturday Night Live, Simon Rich. His previous offering, Elliot Allagash
, won him many high-profile fans, including Judd Apatow and Jon Stewart, and was described as Clueless for boys. In this book, he looks to his Jewish upbringing for inspiration and creates a deeply, dryly funny and ironic view of just what the big man upstairs might be getting up to. And, of course, what his helpers might be doing to keep him on the straight and narrow. This concept isn’t new, of course – I’m thinking Dogma, or A Life Less Ordinary – but with a topic and canvas as big as this, there’s plenty of room left for interpretation.
Simon will be in the UK in August when What In God’s Name is published, by Serpent’s Tail; keep an eye out, this looks like a good one…