PUBLISHERS
Performance-led digital marketing that drives visibility, retailer impact and sales.
We work with publishers to plan and deliver integrated campaigns across paid media, retail platforms and community channels — helping books reach the right audiences and achieve meaningful commercial success.
We support publishers across the full lifecycle of a book — from early positioning and launch through to sustained backlist growth.
Our work combines strategy, execution and insight, ensuring every campaign is aligned with both audience and commercial objectives.
SERVICES
Paid Media And Performance
We design and manage performance-led advertising campaigns across Meta, TikTok, Amazon, Google, Reddit and Pinterest.
Our approach focuses on measurable outcomes — combining structured campaign setup, creative testing and ongoing optimisation to improve efficiency and drive sales.
We also incorporate digital outdoor advertising where relevant, extending campaigns into high-footfall environments to reinforce visibility and impact.
Strategy and Consultancy
We provide frontlist and backlist strategy, campaign planning and retailer-focused consultancy to support strong commercial performance.
From positioning and pricing through to metadata and promotional planning, we ensure every element is aligned for maximum visibility and conversion.
We also offer bespoke training and social media audits to strengthen internal capability and support ongoing campaign success.
Community & Advocacy
We develop community-led campaigns that build engagement and generate word-of-mouth.
This includes social read-alongs, early reader panels, influencer partnerships and community management — helping to extend reach, deepen engagement and sustain visibility beyond launch.
How We Work
We take a collaborative, hands-on approach to every project, working closely with your team to deliver campaigns that are both strategically sound and practically effective.
Our process combines:
• Clear campaign planning and channel strategy
• Integrated execution across paid, retail and community channels
• Ongoing optimisation based on performance insight
• Transparent reporting with actionable recommendations
Why Adventures With Words?
We combine publishing expertise with performance-led strategy to deliver measurable, retailer-focused growth.
• Retailer-informed publishing expertise
• Integrated retail and paid media strategy
• Insight-led optimisation at every stage
• Clear reporting with strategic insight
• Direct access to senior publishing specialists
LET'S BUILD YOUR NEXT CAMPAIGN
Get in touch.